- Spotify streams
- 700M+Spotify streams
- TikTok creates
- 438k+TikTok creates
- YouTube views
- 300M+YouTube views
Support management & label teams with influencer marketing campaigns to increase overall consumption and TikTok creates surrounding the release of the “PRC” single.
[ 01 ]The brief
A single from two of the biggest names in música mexicana, where the fastest route to consumption ran through TikTok creators rather than traditional placements.
[ 02 ]What we did
- Led the influencer strategy with management and the label
- Ran creator campaigns built to drive TikTok creates around the song
- Scaled the creators and formats that moved consumption
- Tracked creates, streams and views through the release window
[ 03 ]The result
700M+ Spotify streams, 438,000+ TikTok creates and 300M+ YouTube views around the release.