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[ 01 ]The brief

A single that lives or dies on TikTok, where the measure that matters is how many people make something with the song each day.

[ 02 ]What we did

• Worked with management and the label on the release plan
• Ran paid and creator campaigns built around daily TikTok creates
• Kept the song in front of the audiences making the most with it
• Reported daily streams and creates through the campaign

[ 03 ]The result

500,000+ daily streams during the campaign, 41M+ Spotify streams, 13M+ YouTube views and 132,000+ TikTok creates.