- tickets sold
- 150k+tickets sold
- Spotify streams
- 300M+Spotify streams
- YouTube views
- 25M+YouTube views
Support the management and label teams with paid media strategy and execution across all campaigns across streaming, touring and merch sales.
[ 01 ]The brief
An artist whose releases, tours and merch all needed selling, with one team running paid media across all three rather than three teams running it apart.
[ 02 ]What we did
- Owned paid media strategy and execution across streaming, touring and merch
- Built the campaigns so a release pushed tickets and tickets pushed merch
- Managed budgets across the three against their own targets
- Reported streams, tickets and sales together
[ 03 ]The result
150,000+ tickets sold, 300M+ Spotify streams and 25M+ YouTube views across the programme.