- Spotify pre-saves in under 24 hours
- 8k+Spotify pre-saves in under 24 hours
- iTunes US chart
- #1iTunes US chart
- Spotify streams
- 38M+Spotify streams
- YouTube views
- 19M+YouTube views
Help support label and distribution teams to increase overall streams and video views surrounding the release of the “Deserve” single and music video.
[ 01 ]The brief
A single and video with two audiences on two continents, where the first 24 hours would decide the chart position.
[ 02 ]What we did
- Supported the label and distribution teams on the release plan
- Ran a pre-save campaign that captured intent before release
- Managed paid media across the single and the music video
- Pushed hardest through the first day to take the chart
[ 03 ]The result
8,000+ Spotify pre-saves in under 24 hours and the #1 overall chart position on iTunes US, going on to 38M+ Spotify streams and 19M+ YouTube views.