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[ Festival ]2018Strategy & ConsultingPaid Media
An inaugural festival that trended its way to a sell-out
- tickets sold
- 10ktickets sold
- trending on Twitter during campaign
- #1trending on Twitter during campaign
- campaign impressions
- 100M+campaign impressions
Help support the 88rising team and Live Nation with marketing strategy and paid media support for the inaugural Head In The Clouds festival in Los Angeles.
[ 01 ]The brief
A first-year festival in Los Angeles with no track record to sell on, built by a label whose audience is online first.
[ 02 ]What we did
- Supported 88rising and Live Nation on the marketing strategy
- Ran paid media across the announce and on-sale
- Built the campaign to be talked about, not just seen
- Tracked impressions and conversation alongside sales
[ 03 ]The result
10,000 tickets sold, the #1 trending topic on Twitter during the campaign and 100M+ campaign impressions generated.