- Spotify streams
- 158M+Spotify streams
- YouTube views
- 95M+YouTube views
- TikTok creates
- 55k+TikTok creates
Support management & label teams with paid media campaigns to increase overall streams and video views surrounding the release of the “BTBT” single and accompanying music video.
[ 01 ]The brief
A collaboration between a K-pop soloist and an American rapper, with a video to push alongside the song and audiences on both sides of the Pacific.
[ 02 ]What we did
- Managed paid media across the single and the music video
- Built audiences in both markets and tested creative for each
- Scaled the placements that drove streams, views and creates
- Reported consumption through the release window
[ 03 ]The result
158M+ Spotify streams, 95M+ YouTube views and 55,000+ TikTok creates.