[ Wynwood ]2023Strategy & ConsultingPaid Media
A venue calendar that sells itself out
- ticket sales
- $10Mticket sales
- tickets sold
- 350ktickets sold
- email subscribers
- 150k+email subscribers
- SMS subscribers
- 35k+SMS subscribers
Our team fully managed marketing strategy and execution for the lifetime of venue operations, from opening night through the property sale in 2024.
[ 01 ]The brief
Oasis Wynwood is an open-air venue in Miami running a continuous calendar of events rather than a single annual moment. That changes the marketing problem: instead of one on-sale to optimise, there is a rolling programme where every event has to sell while building an audience the venue keeps.
[ 02 ]What we did
- Owned full strategy and execution across the event calendar
- Built on-sale playbooks covering announcement, presale, general on-sale and final-release phases
- Ran always-on paid media with per-event budget allocation against ticket targets
- Made list capture a requirement of every touchpoint, growing owned email and SMS audiences
- Used the owned lists to lower acquisition costs on subsequent on-sales
[ 03 ]The result
$10M in attributable ticketing revenue across 350k tickets, from opening night to the property sale in 2024. Just as valuable, the venue finished with 150k+ email subscribers and 35k+ SMS subscribers: an owned audience that made every on-sale cheaper to fill.