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[ Tour ]2025Strategy & ConsultingPaid MediaCreative Services
A North American tour that sold out before the day was done
- tickets sold in under 2 hours
- 40k+tickets sold in under 2 hours
- shows added for demand
- 3shows added for demand
- fans reached
- 10M+fans reached
- campaign impressions
- 31M+campaign impressions
Help support management and touring teams with overall marketing strategy and paid media management surrounding the Kiss Of Life “KISS ROAD” North American tour dates.
[ 01 ]The brief
A first North American run for a K-pop group with a fast-growing fanbase, where the on-sale had to land hard in markets the group had never played and demand had to be read quickly enough to add dates while the moment was hot.
[ 02 ]What we did
- Built the tour marketing strategy with management and the touring team, market by market
- Managed paid media across the announce, presale and on-sale phases against ticket targets
- Reached the fanbase where it lives, with creative cut for the feed in every market
- Read demand by city in real time so added shows could be announced while the on-sale was still moving
[ 03 ]The result
40,000+ tickets sold in under two hours, three additional shows added to meet demand, 10M+ fans reached and 31M+ campaign impressions generated.