- tickets sold across North America
- 150k+tickets sold across North America
- SMS subscribers collected
- 10k+SMS subscribers collected
- impressions generated
- 50M+impressions generated
Support management and with tour marketing strategy, while managing paid media campaigns to increase overall ticket sales and merch sales during The Ascend Tour in North America.
[ 01 ]The brief
An arena-scale tour across North America, where every market needed its own push and the merch line had to sell alongside the tickets.
[ 02 ]What we did
- Shaped the tour marketing strategy with management, city by city
- Managed paid media against ticket and merch sales targets for the length of the run
- Captured SMS subscribers at every touchpoint, so later dates sold to an owned audience
- Reallocated budget between markets as each on-sale moved
[ 03 ]The result
150,000+ tickets sold across North America, 10,000+ SMS subscribers collected and 50M+ impressions generated across the tour.