- attributable online sales
- $3.1M+attributable online sales
- blended ROAS
- 8X+blended ROAS
- ROAS on top campaigns
- 10–11XROAS on top campaigns
Support brand stakeholders with campaign strategy and paid media management surrounding the release of new collections, driving new visitors and attributable online sales.
[ 01 ]The brief
A heritage sportswear brand releasing new collections to an audience that had to be found and brought to the site, with every sale attributable.
[ 02 ]What we did
- Built the campaign strategy around the collection calendar
- Managed paid media end to end against new visitors and attributable sales
- Tested creative and audiences ahead of each release, then scaled what returned
- Read ROAS by campaign and moved budget to the top performers
[ 03 ]The result
$3.1M+ in attributable online sales at an 8X+ blended ROAS, with the top-performing campaigns returning 10–11X.