- attributable online sales
- $10.5M+attributable online sales
- blended ROAS
- 4X+blended ROAS
- ROAS on top collections
- 8–10XROAS on top collections
Support brand stakeholders with campaign strategy and paid media management surrounding the release of new collections, driving new visitors and attributable online sales.
[ 01 ]The brief
Malbon Golf sits at the intersection of golf and streetwear, with an audience that behaves far more like a sneaker community than a traditional golf customer. The task was to build awareness for new collection drops and convert that attention into sales without flattening the brand into a performance-marketing template.
[ 02 ]What we did
- Built a full-funnel paid media programme across Meta and TikTok mapped to the drop calendar
- Produced social-first creative in volume, with hook and format variants built for testing
- Ran structured creative tests ahead of each drop, concentrating budget behind proven combinations
- Set up clean conversion tracking and attribution so revenue could be read by collection
- Scaled spend into top-performing collections while cutting underperformers quickly
[ 03 ]The result
Over $10.5M in attributable online sales at a 4X+ overall blended ROAS, with the strongest collections returning 8–10X. Awareness gains on new collections carried through to sustained site traffic between drops rather than spiking and collapsing.