Paid media management and digital strategy.
To support a massive international release by superstars Kris Wu and Travis Scott, our team was tasked with creating a digital strategy and paid media plan to help translate a massive Asian fanbase into North American streams. Through a robust paid media strategy and incredible support from the team at 88rising, the track gained the overall #1 spot on the iTunes USA charts (a historic first for a Chinese national) and 30 million streams on Spotify.
■ Paid Media
■ Digital Strategy