Kris Wu & Travis Scott

Kris Wu & Travis Scott

Creative
Marketing

Paid media management and digital strategy.

Overview:

To support a massive international release by superstars Kris Wu and Travis Scott, our team was tasked with creating a digital strategy and paid media plan to help translate a massive Asian fanbase into North American streams. Through a robust paid media strategy and incredible support from the team at 88rising, the track gained the overall #1 spot on the iTunes USA charts (a historic first for a Chinese national) and 30 million streams on Spotify.

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Results:

  • #1 overall chart position on iTunes USA
  • 8,000+ pre-orders in 24 hours
  • 30M+ Spotify streams
  • 20M+ YouTube views

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Services Provided:

■ Paid Media

■ Digital Strategy

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